For Charter Networks & College Access Organizations
Platform vs. Service Model
Beyond 12 provides external coaches. Overgrad provides tools for your team. With one, alumni relationships live inside your organization. With the other, they don't.
Two Ways to Support Alumni
Hire external coaches, or equip your team with tools.
Alumni relationships either live inside your organization or they live with a vendor.
Services scale outcomes by adding people. Platforms scale outcomes by building capacity. That choice determines who owns outcomes, institutional knowledge, and continuity over time.
Where Beyond 12 Excels
A proven coaching service with near-peer coaches and predictive analytics.
- Near-Peer Coaches are trained coaches with lived experience supporting students through college
- MyCoach App is a mobile app with gamification, nudges, and goal tracking
- Predictive Analytics offers ML-powered dropout prediction and intervention recommendations
- Tiered Service ranges from digital-only ($150/student) to high-touch coaching ($700/student)
- Proven Impact with a track record of improving retention and completion rates
If you need external coaching capacity and budget isn't the primary constraint, Beyond 12 delivers proven results. But these outcomes are delivered by Beyond 12's team. They do not compound as internal capacity.
"Overgrad has made college planning more accessible for scholars and more intuitive for counselors. By streamlining data and providing clear, real-time insights, we're able to move from static reporting to timely action—improving both the advising experience and our ability to support scholars."
The platform reflects their work. The outcomes belong to their team.
Where Overgrad Differs
Your team, your relationships, your strategy, with tools to scale.
Your Team Owns the Relationship
With Beyond 12, students interact with external coaches. With Overgrad, outreach comes from your counselors, the people students already trust.
- Outreach from familiar staff
- Consistent relationship from high school to college
- Your team builds institutional knowledge
- No dependency on external provider
Continuity Without Hand-Offs
Beyond 12 focuses on postsecondary. Overgrad covers the full K-20 lifecycle from college planning through completion in a single system.
- College application tracking
- FAFSA completion monitoring
- Alumni persistence tracking
- Employment outcome data
Programs Don't Depend on Vendor Headcount
Beyond 12 follows a standardized model on their timeline. Overgrad lets you customize workflows, messaging, and timing without waiting on external teams.
- Custom workflows and triggers
- Control outreach timing and messaging
- Self-service changes without waiting
- Build processes that match your model
80% Lower Because You're Not Paying for Headcount
Beyond 12's high-touch service runs $700/student/year. Overgrad's platform costs a fixed $5,490-$26,990/year regardless of student count. The difference: Overgrad replaces recurring service labor with systems your team operates.
- Fixed annual pricing, not per-student
- Cost decreases as you scale
- No multi-year service contracts
- Savings compound. Service costs don't.
Which Model Fits?
Beyond 12 works if:
- You want outcomes delivered for you, not owned by your team
- You prefer external coaches over building internal capability
- You accept that alumni relationships will live outside your systems
Choose Overgrad if:
- You want alumni relationships to survive vendor and staff changes
- You want institutional knowledge to compound year over year
- You want outcomes without creating long-term service dependency
The question isn't which approach is better. It's whether you want to own the outcomes or rent them.
See the Platform Approach
Schedule a demo to see how your team can own alumni tracking with Overgrad.